We are on journey to build Numerous AI platforms mostly informed by the data they gather from human actions and their preferences. This data feeds the algorithms running in the background and makes them more sophisticated to better understand their human overlords. To that end, our AI platforms would have a strong underpinning in behavioral science, so that they can appeal to the non-conscious and improve adoption. From conversational analytics based on human emotional intelligence to augmentation capabilities of human actions, we would be covering major spectrum of behavioral science.